FEATURE : 2023 CIOS ’ PRIORITY
their IT budget in 2022 , while only 6 % say they will decrease it .
Internet of Things ( IoT ) devices will be connected at the Edge of the network and data will be relayed through fast 5G telecommunications networks back to the cloud , where analytics tools will analyze the data in real time , helping quick decision-making and adaptability . Cloud technologies provide scalability and flexibility to add or remove capacity as a business grows and pay only for what they use .
About IDC
International Data Corporation ( IDC ) is a global leader in market intelligence , consulting services and events firm for the Information Technology , telecommunications and Consumer Technology markets .
OVERSEEING DIGITAL TRANSFORMATION IS NOT ENOUGH , COMPANIES WILL ALSO NEED TO INNOVATE AND FIND NEW REVENUE STREAMS , AND FOR THAT REASON CIOS ARE TAKING ON NEW AREAS OF RESPONSIBILITY .
According to IDC , 27 % of Chilean companies will prioritize investments in technologies that improve the customer experience , 24 % will do so with spending on cloud applications , and 9 % will focus on Artificial Intelligence ( AI ). Other priorities are security , Big Data , mobility , Software-as-a-Service , social networks and IoT .
CEOs ’ top priorities for 2022 differ slightly from those of CIOs . Companies are still recovering from the impact of the pandemic and there are other global challenges affecting supply chains . Therefore , increasing productivity , increasing revenue and retaining customers remain immediate priorities .
However , improving the customer experience is a priority for both CEOs and CIOs in Latin America this year , demonstrating the greater cohesion of these areas of the organization . Consumers are more digitally savvy than ever .
Now price is not the only factor , they plan their purchases carefully and expect the whole shopping experience to be smooth and easy . They want to be able to communicate with a brand through the channel of their choice and are looking to buy when and how they want . This means that an omnichannel approach and multiple payment options are a must .
“ The main challenge for companies today is to accelerate their Digital Transformation . The company of the future will pay special attention to customer experience and trust . These are urgent priorities in an era of digital and omnichannel commerce ,” said Pilar Cornejo , Senior Analyst of Enterprise Solutions of IDC Chile .
New responsibilities
Natalia Vega , Country Manager of IDC Chile and Peru
Overseeing Digital Transformation is not enough , companies will also need to innovate and find new revenue streams , and for that reason CIOs are taking on new areas of responsibility . They have to make sure their technology teams and investment priorities are in line with business strategy . All the departments of
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