FINAL WORD
To create the kind of digital culture necessary to thrive in the modern economy , transformation must be perpetual . and underpin the company ’ s ambition to constantly improve the customer experience .
Part of this ambition means constantly inventing for customers , being externally aware , and looking for new ideas outside of the company , not being limited by ‘ not invented here ’ caveats .
Brad Revell , Senior Director and Head of Digital Strategy , Infor
innovation into the DNA of the business , and be ready to divert resources into new areas or challenges at the click of a button .
Many businesses would be candid enough to admit that this represents a huge step change in the way planning is undertaken . But to create the kind of digital culture necessary to thrive in the modern economy , transformation must be perpetual .
While this might seem like an oxymoron , it is an approach grounded in fostering the right environment , rather than a focus on selecting the right technology . This shift from digitalization to perpetual transformation requires the right talent management approach , skills , dedicated investment and vision , not just for the short , but the long term .
There is a good reason Amazon is frequently cited as a good example of a company which embodies this precise approach . In the company ’ s words , at Amazon , innovation doesn ’ t take place during a moment in time , like a hackathon or an incubator , it takes place as part of every-day work .
In practice , every meeting and decision made , ensures the customer is vigorously advocated for to earn trust
Framed within the core value of long-term thinking , something which has been cemented within Amazon since its inception , the innovator continually refines and improves its offerings based on customer feedback .
Continuous transformation
For the majority of enterprises continuous transformation has to start somewhere , and typically , this will be the kind of business transformation project we ’ ve witnessed in recent years . But savvy , forward-looking companies are building in a means of developing , reviewing and investing in processes , practices and systems which ensure capabilities are continually updated to reflect the changing demands and nuances of that particular business as it grows , and in line with the fast-paced nature of markets today , can change direction as needed .
The pandemic has had long term effects on businesses , testament to which is a recent survey of manufacturers which pointed to an acknowledgement that the manufacturing industry will never go back to the way it was pre-pandemic .
While the report highlights that 95 % of those surveyed have concerns about their current supply chains , a further 91 % have increased their investment in Digital Transformation by way of response , and as a result are hoping for a faster , greener , more resilient future .
Staying ahead
Continuous transformation is , without a shadow of a doubt , the future , and in order to stay one step ahead , creating a transformational culture must be a priority . Through challenging the status quo to review and refine the customer experience and evaluate both the operating model and information available to facilitate it , organizations will build models centered around agility , speed , scale and resilience .
In years to come , Digital Transformation might be the buzzword we associate with the digital revolution that we ’ re all living through currently . However , the real digital winners will be those who embrace continuous transformation as an ethos to maintain market relevance , adapt to change and build competitive advantage faster and more tangibly than their competitors . p
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