Intelligent CIO LATAM Issue 14 | Page 80

How do you deal with stress and relax outside of the office ?
I enjoy going to the countryside , to my farm , where I can walk and take care of my vegetable garden . I also like to relax by listening to music and watching my soccer team , Corinthians .
If you could go back and change one career decision , what would it be ?
There are no decisions I would like to change , but I could have dedicated myself a little more to studying English . Although I participated in several international projects , this was always the most difficult part of my professional path because I did not always have fluent English .
What do you currently identify as the top investment areas in your industry ?
In the corporate world , companies are increasingly looking to reduce costs – especially in the back-office areas . In this aspect , KeepTrue and other companies in the sector are focusing on the so-called ‘ hyperautomation ’ of back-offices . We realize that process automation is a subject that still has a lot of possibilities to be worked on .
What are the specific challenges of the region when implementing new technologies in Latin America ?
Our automation and analytical solutions sector is innovating in some aspects . In Brazil , we are creating a data tower to receive documents , and it will serve other Latin American countries . However , all countries in the region face the same problems : The difficulty in using AI to read documents and how to automate this input process in the ERPs . A large part of the work of the fiscal and accounting areas is in the process of receiving documents , where the greatest volume of problems are concentrated .
What changes have you seen in your job role in the last year , and how do you think they will develop in the next 12 months ?
All sectors have undergone changes in the last few years , such as adjusting and being able to work in the virtual world because of the pandemic . The big challenge was to get used to this new model , especially in our area that required face-to-face contact .
There is a lot of talk about AI and how to use this technology in day-to-day tax and accounting .
We have now gotten used to this new reality and are
making our environment more and more hybrid .
We are prioritizing face-to-face meetings and leaving the virtual world only when it is really necessary . I believe that the hybrid working model is our future .
What advice would you give someone aspiring to a C-level position in your industry ?
Finding a C-level position can be challenging . Knowing the local market and understanding how to conquer it is essential . It is necessary to analyze all the market conditions so that it is possible to sell products and stand out among the other companies .
Usually , professionals have great product ideas but no knowledge of how to take them to the market . I believe that anyone who is seeking a C-level position has to keep this in mind . p
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