Intelligent CIO LATAM Issue 14 | Page 28


Jumio reveals three key findings from its digital identity 2022 research

Providing a digital identity to create an online account or complete a transaction is becoming more commonplace globally .

A digital identity is an electronic file containing a person ’ s identity information , often used to prove their identity online . Gartner has predicted that by 2024 , ‘ a true global , portable , decentralized identity standard will emerge in the market to address business , personal , social and societal and identity-invisible use cases .’
It is with this backdrop that Jumio set out to uncover consumer preferences around the use of digital identity and the role of online identity verification across various platforms and services .
Conducted by a third-party research house , Opinium , the Digital Identity in 2022 Global Consumer Research exposes updated consumer views toward digital identity while uncovering thoughts on the role of digital identity across sectors
Respondents consist of 8,000 consumers , equally represented in the UK , US , Singapore and Mexico . The in-depth research explored regional differences among consumers as well as their views on the use of digital identity in the health care , financial services , gaming , age-restricted sites , retail and sharing economy sectors .
The results of the research shed light on the impact of the increasing use of digital identity on consumer preferences and expectations . The research found that over half ( 57 %) of consumers across the globe now have to use their digital identity ‘ constantly ’ or ‘ often ’ to access their online accounts following the pandemic .
With this , a key finding of the research is that 80 % of consumers prefer identity verification measures when choosing online brands . Therefore , verifying a digital
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