CASE STUDY with Adobe PWA Studio , the navigation is fast now . Mavi now leads the Mexico market , where they have been using this technology and are beginning to exploit it very effectively .
customers through Artificial Intelligence and Machine Learning . It is crucial to use technological algorithms that companies like Adobe have to be able to offer a personalized purchase .
With the Adobe Commerce Cloud platform , the drop shipping process improved and strengthened , making it possible to offer a variety of items to help customers with their buying decision .
“ It is not a good experience for the user to enter a site looking for one item and see several other products . Ideally , they should enter the site and see varieties of the same item they are looking for ,” said Guerrero .
Making multiple products available is important in the shopping experience because the customer can compare the available information and products to make a better decision .
“ For customers who are not so familiar with digital or have not experienced much online shopping , we support them in the transactions through the assisted sale using the electronic commerce platform ,” said Rosas .
Results
Mavi highlights that the Adobe platform adds more stability , improving its metrics management . The company has improved speed , reduced bounce rate by 50 %, customer loyalty and platform performance improved by 100 %, and sales had a significant increase .
There are many e-commerce platforms and that is why it is essential to offer a personalized checkout flow to
“ It is important to focus on this type of personalized sales since Artificial Intelligence will be vital in the next few years . We have been talking about this for years , but the pandemic pushed it pretty hard . It is part of what will impact e-commerce .” p
MAVI NOW LEADS THE MEXICO MARKET , WHERE THEY HAVE BEEN USING THIS TECHNOLOGY AND
ARE BEGINNING TO EXPLOIT IT VERY EFFECTIVELY .
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