Intelligent CIO LATAM Issue 11 | Page 70

AZUL CONTINUES ITS PROMISE TO EVOLVE THE PAYMENTS MARKET IN THE REGION .
INTELLIGENT BRANDS // Mobile Technology

Phos partners with AZUL to introduce SoftPoS in the Dominican Republic

This partnership will enable AZUL merchants to accept contactless payments via a new mobile app . implementing methodologies available internationally and thus benefiting all commercial sectors and the end customer .

Phos , the fintech behind a leading software-only Point of Sale system ( SoftPoS ), has partnered with AZUL , to launch ‘ Tap ’, its SoftPoS enabled mobile app in the Dominican Republic and the insular Caribbean .

The partnership with AZUL means phos ’ innovative SoftPoS technology will be available to merchants in the Dominican Republic for the first time .
This will enable AZUL customers to turn any NFC-enabled Android device , such as a smartphone or tablet , into a contactless payments terminal – all without the need for merchants to invest in costly physical terminals or other additional hardware .
Eugene A . Rault Grullón , General Manager of Servicios Digitales Popular , said : “ With this new application , AZUL continues its promise to evolve the payments market in the region ,

AZUL CONTINUES ITS PROMISE TO EVOLVE THE PAYMENTS MARKET IN THE REGION .

“ AZUL will leverage this new service to expand its reach to the retail community , focusing especially on small and micro businesses that still only accept cash , helping them to digitize with a solution that can be installed and implemented quickly , without the need for an additional device .”
Brad Hyett , CEO of phos , said : “ We ’ re proud to be helping AZUL implement this technology for the first time in the Dominican Republic . It means that AZUL customers can quickly transform their businesses , facilitating contactless payments using existing hardware to improve the shopping experience .” p
The new ‘ Tap ’ payment platform uses NFC ( Near Field Communication ) technology for both Visa and Mastercard cards . It is available for devices with an Android operating system , through a mobile application that records the transactions processed by a customer business .
Benefits for merchants include versatility in terms of mobility , allowing businesses to set up additional payment stations in their commercial locations , as well as enhanced security when processing payments , as the customer keeps custody of their card at all times .
The merchant or individual receiving payments through the ‘ Tap ’ mobile application can send the payment receipt to their customers via email or by displaying a QR code , which the customer can scan on site .
70 INTELLIGENTCIO LATAM www . intelligentcio . com