Intelligent CIO LATAM Issue 10 | Page 35

EDITOR ’ S QUESTION

Last year , Meta announced a highlight for the Metaverse , a milestone that reflects the company ’ s commitment to the evolution of online social technologies . Since then , many have begun to wonder how it will work and how this evolution of the Internet will impact their lives and the business world .

Throughout history , we have moved from computers to web and phones , from texts to photos and videos and to the creation of devices to interact through applications . The Metaverse will allow us to take a step forward .
The next platform will be even more immersive : An immersive Internet where we are inside the experience and not just seeing it .
Internet and in which academia , governments , the private sector and civil society collaborate .
Our idea is that if we all work on it , in the next decade the Metaverse will reach billions of people , host
The Metaverse will allow us to take a step forward .
hundreds of billions of dollars in digital commerce and employ millions of creators and developers . We should consider how many people make a living online today and how many of those jobs didn ’ t even exist a few years ago .
We will be able to feel present , as if we are right there with people , no matter how far away we really are , doing almost anything we can imagine : Meeting
We will be able to feel present , as if we are right there with people , no matter how far away .
Today we already share powerful stories that allow us to illustrate the possibilities . For example , Instagram filters and other Augmented Reality effects already gave us a hint at the immersive experience of the Metaverse .
Thousands of people in Latin America are making money designing Instagram filters and other Augmented Reality effects and companies of all sizes are experimenting with these technologies . p with friends and family , working , learning , playing , shopping , creating and also using completely new categories that doesn ’ t fit what we think about computers or phones today .
But how to achieve it ? The Metaverse will be a collective effort similar to the one that created the
JUAN PABLO CONSUEGRA , DIRECTOR FOR THE
ANDEAN REGION , META
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