INTELLIGENT BRANDS // Green Technology
NEOOH becomes the first OOH company in the world to neutralize 100 % of its carbon footprint
In partnership with fintech Ambiental Moss , the operation will offset the CO 2 emission of more than 120 airports , terminals and out of home media circuits where it operates .
NEOOH has announced its new ESG initiative to offset the CO 2 emissions of its entire operation . With the action , carried out by fintech Moss , it becomes the first OOH company in the world to offset 100 % of the carbon footprint of its media circuit , present especially in airports , bus stations and urban terminals throughout the country .
The compensation covers more than 120 NEOOH out of home media circuits , including seven of the 10 largest airports in Brazil , such as Congonhas , Santos Dumont , Minas Gerais and Brasília – and its bus and urban terminals in 15 states of the country , as well as in the company ’ s other OOH assets in other segments , which impact more than 500 million people per year .
Leonardo Chebly , CEO , NEOOH , said : “ This is a natural move for NEOOH , which in recent years has invested in the renewal of 100 % of its inventory , ensuring customized projects for each environment , with more modern equipment and generating less visual pollution and environmental impact . At the same time , leadership in the OOH segments where we operate requires from our company attitudes and actions that serve as an example and inspiration for others in our sector .”
“ With this new initiative , we are also aligned with a reality that is increasingly present in our customers , ensuring the best media results by combining efficiency and sustainability ,” added Chebly .
The neutralization , which is retroactive for the whole year of 2021 and already considers the next cycles and future digital and static installations , is carried out with Moss based on conservation projects in areas in the Amazon threatened by deforestation . With global operations , fintech Ambiental has been carrying out similar work for some of the main Brazilian companies , such as iFood , GOL Linhas Aéreas and Hering .
The carbon neutralization initiative is part of NEOOH Connect , an open innovation project launched in 2020 with the objective of attracting and investing in innovative ideas for the evolution of the out of home industry as a whole , working in partnership with companies to find and develop new interactivity , content , measurement and sustainability solutions . p
WE ARE ALSO ALIGNED WITH A REALITY THAT IS INCREASINGLY PRESENT IN OUR CUSTOMERS , ENSURING THE BEST MEDIA RESULTS BY COMBINING EFFICIENCY AND SUSTAINABILITY .
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