Marketing Cloud expands customer data platform to deliver realtime engagement , audience segmentation and loyalty management , while Commerce Cloud introduces new data integrations ; enhances order management and headless commerce capabilities for companies to innovate fast with clicks .

As consumers continue to push the limits of what it means to be digital first – from buying cars and homes online to applying for mortgages on their phones – businesses ’ marketing budget is following suit , with online sales reaching over US $ 4 trillion and digital expected to hit half of all global ad spend this year .

Salesforce is helping companies stay ahead of these shifts , powering an average of more than 100 billion Einstein predictions , sending 682 billion emails and delivering three million commerce transactions on average each day in 2020 .

To get more from digital , companies need to create connected experiences and have a complete understanding of their customers ’ preferences , passions and needs .

To get more from digital , companies need to create connected experiences and have a complete understanding of their customers ’ preferences , passions and needs . New technologies from Salesforce combine data and digital to make this possible – bringing together marketing , commerce and service , so companies can put customers at the center of their digital strategy .

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