EDITOR ’ S QUESTION
The technology industry is transforming and therefore the way of working and interacting with customers who are increasingly seeking to reduce costs will change .
Corporate printing has decreased due to the home office , because part of the printing volume has been transferred to homes and that has caused businesses or companies to acquire smaller equipment . In general terms the entire corporate printing market has suffered a decline .
Something positive is that the positioning of inkjet has been consolidated in the consumer sector , where the conversion from cartridge to tank increased , mainly due to cost , and the same is happening in the corporate sector where the conversion is to ink laser , due to the advantages it offers in savings due to fewer interventions ( spare parts needed over time ) and lowers energy consumption that contributes to the savings objectives sought by both the SME and the corporate sectors today .
On the other hand , we are aware that the modern work environment is increasingly focused on connectivity and document management , two of the great priorities for most companies today .
You need to streamline your workflow management with a wide range of smart features that enable optimal management . With the rise of mixed work that combines digital with print , companies are looking for quality equipment that is effective for both large and light workloads . In addition , they seek to prioritize quality over quantity and use less energy , reduce costs by printing only what is necessary and be more sustainable with the environment .
At Epson , we provide solutions with value offerings , with a broad portfolio of both scanners and printers that simplify the digitization processes of documents that arrive at the company , reducing the need for paper management and shared points of contact .
It is the responsibility of companies to adopt Digital Transformation according to their needs , designing processes that adapt to the new normal and employee ’ s need .
We have long seen growth driven by the increased need to digitize documents in the hybrid world , which generated a peak in demand and we have worked deeply in each of the sectors to satisfy it .
For this , it was essential to have our allied channels and distributors , covering markets that require digital information .
In general terms the entire corporate printing market has suffered a decline .
Regarding the trend of working at home , this allowed the entry of scanners . The latest technology with the interaction of different product lines provides an added value proposition to consumers . p
PAOLA GAYÓN , PRODUCT MANAGER SCANNERS AND
INK BUSINESS , EPSON
www . intelligentcio . com INTELLIGENTCIO LATAM 35