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I think we should trust ourselves because the worst that could happen is getting a ‘ no ’ for an answer . continue advancing in other topics such as Artificial Intelligence and data analytics .
What are the specific challenges of the region when implementing new technologies in Latin America ?
Maritza Hernández is the CTO of Taxis Libres , a company that has taken advantage of the pandemic to transform and update itself digitally . The company ’ s work is focused on achieving the best customer experience from its fleet of more than 27,000 taxis in Bogota , Colombia .
What do you think is the current hot technology topic of conversation ?
Quantum computers and what this could do with Big Data . I think this will change our history .
How do you deal with stress and relax outside of the office ?
My catalyst is my family , spending time with my family is what brings me back to earth , especially when situations are not easy . I also enjoy diving with my husband and racing .
If you could go back and change one career decision , what would it be ?
Sometimes I get carried away by shyness or by not believing in myself and stop doing things I wanted : I think we should trust ourselves because the worst that could happen is getting a ‘ no ’ for an answer , the rest is profit , even failure .
What do you currently identify as the main investment areas in your industry ?
I see that there is a greater investment in digitization and Digital Transformation that are the first steps to
We have big challenges but I consider the following as critical :
1 . Promote gender equality in terms of professional opportunities and salary conditions
2 . Improve the offer of training in STEM areas for both women and men
3 . The inclusion of technology in remote places with scarce resources
What changes have you seen in your job role in the last year and how do you think they will develop in the next 12 months ?
In this last year I have evidenced a greater willingness for companies to embark on Digital Transformation . I see that there is more confidence in technology . Digital Transformation really depends much more on people , on leaders in organizations , than on the same technology , and taking the step towards transformation I think will allow us to evolve in various segments of the industry .
What advice would you give someone aspiring to a C-level position in your industry ?
Believe in yourself , clearly express what you want , work for it and be persistent . p
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